COMMENTARY | These days when a TV show gets canceled by a network it does not necessarily mean the end of that particular television show. The Huffington Post reports that once popular television show "Arrested Development" is getting ready to be resurrected from the television memory by video streaming giant Netflix. Along that logic, Netflix, Hulu, YouTube, and even Amazon could consider resurrecting some of the cancelled shows.
Original programming, or in this case recycled programming, could provide the video streaming world with enough incentive to entice more subscribers. Studios that produce television shows and movies have grown wise to the popularity of streaming video and are constantly raising the digital rights fees, which makes it tough for companies like Netflix to earn a profit.
Netflix is being proactive about giving folks a reason to shell out for a monthly subscription. Deadline reports that the company outbid several other networks for the rights to produce "House of Cards," which could signal a willingness to purchase even more shows. Plus, CNet is reporting that "Jericho" could be brought back to life by the video streaming company. In a way, Netflix is making networks think twice about the shows that get the axe and the shows that even get a green light in the first place, because they could come back to haunt the television industry.
So while networks are trying to keep Netflix and other streaming companies at bay by demanding higher royalties and streaming fees, the streaming companies have finally figured out that purchasing and producing a show is cheaper. Plus, the build in audience, even if is one million subscribers, can provide some serious working capital for streaming companies. Just like anything else, all it will take to vault a Netflix, Hulu, or YouTube to the front of Internet television is just one massive hit. The smart money says it is probably coming sooner rather than later.